SMILE Health Marketing Toolkit
Empowering Innovation that Helps the World SMILE
SMILE Health is the accelerator where transformational solutions to improve oral health take center stage.
We need your help promoting SMILE Health across your network to attract right-fit startups who challenge norms and are ready to advance solutions that improve accessibility, equity, and the integration between oral health and overall health.
SMILE Health Promotion Guidelines
CareQuest Innovation Partners and MATTER will promote the program via LinkedIn and X. Please follow along and share about the program with your networks.
Application Window:
March 24 – May 4
Program Dates:
June 30 – October 22
Social Media Content
Copy the suggested text and download the graphics below to promote SMILE Health across your social channels. Visit our SMILE Health YouTube playlist for video testimonials that you can share from our SMILE alumni, investors, and partners.
Calling all #startups! Apply now for #SMILEHealth, the accelerator for solutions improving accessibility, equity, and integration between #oralhealth and overall health. The four-month, semi-virtual program from CareQuest Innovation Partners and MATTER provides selected startups with:
- Non-dilutive $15,000 stipend
- Expert-led validation studies and new Startup Data Hub with self-service capabilities to strengthen business cases
- 1:1 mentorship from industry experts
- Custom curriculum
- Dedicated pitch support to present to medical and oral health leaders at a closed-door Reveal Day and HLTH
Apply now through May 4: https://tinyurl.com/t27kw5ej
Advancing innovation requires challenging norms, strategic investment, and deep collaboration. That’s where #SMILEHealth stands out. Apply now for the fourth annual #SMILEHealth accelerator and join CareQuest Innovation Partners, MATTER, industry leaders and investors on our shared mission to improve overall health through #oralhealth.
Accepting applications through May 4. https://tinyurl.com/t27kw5ej
It’s time to take the next step toward growth. Join the 2025 #SMILEHealth accelerator, designed to advance solutions like yours that make oral health care and overall health care more accessible, equitable, and integrated.
Apply by May 4 - selected startups earn a $15,000 equity free stipend and work closely with industry leaders and investors on a shared mission to drive meaningful change in oral and overall health. https://tinyurl.com/t27kw5ej
Accounts to Follow and Tag
MATTER:
CareQuest Innovation Partners:
Timing & Hashtags
We recommend posting during business hours, targeting mid-day to reach people across time zones.
Below are a few hashtags to include with your posts.
#SMILEHealth #OralHealth #Innovation #Healthcare
Sample Email
Please use our email template to share SMILE Health with relevant audiences.
Subject Line: Join the SMILE Health 2025 Accelerator
Hi [insert name],
I’m excited to share that applications are now open for SMILE Health, the accelerator advancing solutions that improve accessibility, equity, and integration between oral health and overall health.
Now in its fourth year, SMILE Health is facilitated by CareQuest Innovation Partners and MATTER. The four month semi-virtual program is tailored to emerging health startups, connecting innovators to an ecosystem of mission-aligned industry partners and investors.
Startups selected to participate in SMILE Health benefit from:
- Non-dilutive $15,000 stipend and opportunities to apply for future funding
- Expert-led validation studies and new Startup Data Hub with self-service capabilities to strengthen business cases
- 1:1 mentorship from industry experts
- Custom curriculum
- Dedicated pitch support to present to medical and oral health leaders at a closed-door Reveal Day and HLTH
SMILE alumni are driving impact and better patient outcomes across the industry, and we’re excited to see new innovations in 2025. We think you and SMILE Health could be a great fit. Learn more and apply here by May 4.
– CareQuest Innovation Partners Team